- May 20, 2009
- Posted by: admin
- Categories: Blog, Business Dynamics, Search Engines, Search Marketing
I was going through a very interesting article on Time by Douglas McIntyre about the world of search engines as Microsoft has recently called its search engine project “Kumo.”
Microsoft argues that if its search engine brings back more relevant results than Google or Yahoo! that people will eventually migrate to the “best” product. That may not be true. Google has become a habit for more than two-thirds of the people. Kumo may be just as good as Google, although the largest search engine keeps improving and adding to its functions. It is far too early to tell whether Microsoft can pick up a single new user even if its product is 99% as good as Google in the eyes of most people.
A cult has developed around Google, just as it has around Apple and its Mac and iPhone products. Loyalty is not always the by-product of function, although function often creates loyalty. Search is facing the same problem as the chip business. Intel and AMD make semiconductors that are so powerful that very few PC buyers can use all of their computational power. Upgrading to a more powerful processor does not mean much to people who cannot tell the difference. That leaves a few corps and ppl who play complex video games as the only discriminating buyers of PCs with ultra-powerful processors. Just 3-4 years ago, the difference between one generation of semiconductor and another meant something to the casual PC user. The chips are too good now, almost no one cares that a new Intel product can make 1 billion computations a second.
Creating a new search engine is a tremendous risk at this stage because it is remarkably expensive to build and market one that has any chance in the mass market. To make the proposition harder, not only do people prefer Google to other products, but most people will not be able to tell whether a search product coming to market now is better or not. Good is so excellent that it is not good any more.
What do you think?
Original Article: http://www.time.com/time/business/article/0,8599,1899804,00.html