- October 19, 2011
- Posted by: admin
- Categories: Blog, Uncategorized
Providing consultancy to my clients is a part of my job, for the last few months I have come across with many clients who have the same business problem about how to make their digital presence better. There’s one common misconception I found in most of them that having a website is enough for taking business in digital media and it will be creating leads for them itself form internet.
One important thing many of the businesses overlook is that while creating a website it’s more important to add value to the design and content of your website and make it user friendly rather than adding unnecessary creativity and lots of images into it. Usually my suggestion to my clients is to evaluate their website by themselves, this will make them to find out why their target audience is unable to reach the message they are trying to deliver through their website.
Let me share how can you evaluate your website effectiveness, ask your friend who is not aware of your website to access a particular section or details in your website, once he is done ask his experience about this activity, how much time he took to find that, what problems he faced, were there too many clicks, did he find any unnecessary content or images. Practice this test with few friends and then summarize their feedbacks, this result will help you to understand how a random user or your customer experience while exploring your website.
Today successful businesses are actively focusing to maintain their website and update it with the latest trends to keep their customers’ experience easy and trouble-free. A good website reflects your company image and creates a perception in the user’s mind through the content and images he finds on the website. About latest website layout trends and their effectiveness will try to cover in the next blog.
Just remember that you should be the first and the best critic of your website, evaluate your website timely to find out when it’s a time to update.