- November 17, 2008
- Posted by: admin
- Categories: Blog, Search Marketing
Closure is one of the most ‘overemphasized’ aspects of any marketing pitch. In your honest opinion, how does closure contribute to sales when it comes to internet marketing? Would you prefer:
a) a pitch where your intention is to ‘inform’ your prospect, and let them make a sensible, informed decision:
b) a traditional ‘closure’ pitch which has a greater chance of conversion, even if it compromises the ‘perception vs reality’ ratio of your product to a ‘manageable’ extent?