- December 16, 2008
- Posted by: admin
- Category: Blog
In our line of business (Marketing), we usually tend to overlook ‘shared values’ amongst our professional relationships in favor of business volume, most of the time. In your opinion, what is the best way of keeping in touch with people that share similar professional values, as opposed to prospects that promise business volume? (the kind we spend most of our time dealing with)
Furthermore, how do you strike a balance between refreshing valued professional relationships and focusing on the business at hand?
One thing that I’ve learned working in the past decade is that its far better to interact with fewer people, and get to know them right, instead of contacting everyone, n not really getting to know anyone. Relationship marketing isn’t about numbers, at least in my case.
To counteract the ‘claim to fame’ epidemic, I limit my engagements to a manageable level, giving every prospect the time and attention span that I’d like to get, if I were in their shoes.
Most people don’t agree with me though, and this method sure has its downsides – i tend to miss out on big opportunities, while catering to smaller ones….