- November 7, 2008
- Posted by: admin
- Categories: Blog, Search Marketing
Lets discuss the effectiveness of PPC for two different marketing spheres. Services, owing to their intangible nature, are far harder to market using PPC than tangible products. Products on the other hand, face a lot more competition, branding and trademark issues whilst being marketed by PPC.
So, which would you prefer to market using PPC, a product, or a service? And most importantly, on which of the two can you promise more ROI?