- October 16, 2008
- Posted by: admin
- Categories: Blog, Search Marketing
PPC is when you pay portals on a per click basis (say $1 a click) to driver targeted traffic to your site- burns a hole in your pocket – but far more immediate and CTA type.
SEO is when you submit your website to various search engines and crawlers, and wait for your sites to appear on their listings at good positions – which usually takes a LOT of time, and on an average makes you appear so far below on listings that you hardly get traffic in time.
Please state which mode of internet marketing you would prefer. Also, comment on the effectiveness of both PPC and SEO (unpaid), in terms of time/cost tradeoff. Feel free to criticize either of the two if you feel that either -or both- do not work.