- December 11, 2008
- Posted by: admin
- Categories: Blog, Business Dynamics
In your own organization, which of these two elements would you put greater emphasis on:
1. Your efforts at building the client’s perception of what you’re offering them (Perception)
2. The actual quality/value of the deliverable that you’re selling (Reality)
Please note that we all KNOW both are important. This question is not about dawdling in the middle of both concepts, its just a simple inquiry about which of the two carries a greater weightage in your opinion.
Please refrain from diplomatic replies favoring both aspects- I would favor impulsive and partial answers that would state which of these undeniably significant terms is MORE important to you, and why.
My pick – Reality
Having been in the marketing business for quite a few years, I’ve realized that impressions fade with time, and only concrete, tangible things stick around. Perception counts a lot more at the initiation phase of any endeavor, but is severely outweighed against concrete facts later down the road. So IMO, its better to ‘learn to walk’ before you ‘talk the talk’, as you’ll have to ‘walk the talk’ sooner than you expect.
I personally believe in ‘under-commit and over-deliver’, but most of my colleagues disagree with my approach, as it usually doesn’t get you the credit you deserve for your hard work, n it certainly wont make you a billionaire in a short span of time.