- September 29, 2014
- Posted by: admin
- Categories: Blog, Oracle OpenWorld
The prevalence of “mall-culture” within the UAE has brought with itself a number of opportunities, whereby the management of one shopping mall can adopt a number of strategies to differentiate itself from the rest.
Here is how Mall of the Emirates (by Majid Al Futtaim Group) can engage its visitors in a recreational activity which is very likely to generate product trials, and ultimately sales conversions.