- November 26, 2008
- Posted by: admin
- Categories: Blog, Business Dynamics, Enterprise Agility, Outsourcing & Agility, Uncategorized
Today, with companies and industries not merely competing but trying to eat each other up, clinging on to a single competitive advantage is no longer relevant!
(Recall the AAA ratings of the financial behemoths that exist no more or are desperately eyeing the bailout? Does that ring the bell? Not just a bell, it has RATTLED the whole business environment and the way we view strategic management.)
You spend long-drawn efforts building up your competitive advantage – and just when you triumphantly try milking the cow, another smaller but smarter competitor replicates that and adds much more value to it at a much faster pace! Think Alta Vista, Think Yahoo, Think Google!
It’s a War!
It might give one a false sense of fortified comfort to feel that one can survive because of concrete business model, strong business practices, solid management gears and standard operating procedures… BUT the reality is… well they’re DOOMED! Doomed to extinction!
It’s no longer an age of arrogant, sluggish oligopolies – it’s a war!
Today is the age of an agile organization giving tough times to the concrete ones! The Rules have changed… the concretes are tomb-stoned – the agile are Ruling the world!
Competitive Advantage of Differentiation, Cost Leadership, Quick Response! All are soon becoming the theories of the past.
Out of the 3, Quick Response might remain the survival kit for some of the last ones who catch the bus! But the ones driving this bus of the new economy are those who are agile and can make quick assaults! (Assaults after assaults) – AND the survivors are the ones who can make timely responses to those assaults! All others?
Well do you really want me to tell again? – THEY ARE DOOMED!
Pyramids OR Playgrounds?
Organizations today cannot live in Pyramids – Pyramids are meant for DEAD organizations symbolizing their glory of the past! Today’s organization needs to be like a soccer team on the ground. The competitive advantages (one after the other) have to be created on the go – create the best angles, dodge your opponent, position yourself most competitively on the field, pass the ball over to the most strategically placed player (at a point in time), aim at the goal and do whatever (legal and ethical) it takes to get in there!
Convert a defense in to an attack – an attack into a defense and then in to a counter-attack – really FAST! Surprise the opponent – Score the Goal – Rule the Field – Become the Champion!
BUT after scoring the goal, be mindful that you’re just 2 sluggish moves away from a defeat! – A HUMILIATING DEFEAT!
Today’s Competitive Advantage? – Ability to keep generating competitive advantages one after the other!
So with all this insanity happening throughout the global and regional markets – what is that you can do to find yourself in a competitive position?
What is the Competitive Strategy if having a rather static competitive advantage is simply a defeatist attitude?
Well, today “the ability to keep generating competitive advantages” is the BIGGEST Competitive Advantage. In order to do so, you need to be agile and brave enough to experiment, kick-off, roll-back and kick-off again a sequence of WOW projects – the premium today is on PROJECTS – the hierarchical decision structures have wrapped and suffocated the ailing organizations to death!
Enterprise Agility is an ability to keep on generating competitive advantages (one after the other) FAST!
How do you generate such competitive advantages at an internet speed? – Well through what we call ‘Enterprise Agility’! Enterprise Agility is an ability of an organization to keep its strategies, processes and applications oiled up, super-fast, robust and playful enough to foster such PROJECTS that provide it with an on-going tendency of generating a never-ending series of competitive advantages!
Let’s take the plunge!
Gear up for an unknown journey of agility, excitement, fun and liberty! Sit back, look at your organization and ask the following questions:
- Does your business model, strategies, organizational culture, human capital and IT platform help OR hamper your need to generate more than one competitive advantage?
- How long would it take you to completely change OR create a new business process to realize a new competitive advantage?
- How much time and fortune would it take to change your current IT applications to support this new process? Does your business run on top of integrated, agile applications OR legacy silos?
- How are your inhouse teams and 3rd party sourcing deals structured – Will they support or sabotage your need to go agile?
Feel free to contact us to help find some of the answers. We share the same urge, passion and aggression that you have to thrive in this pugnacious environment!A lot of credit for shaping my thoughts goes to Tom Peters (www.TomPeters.com) and his book “Re-imagine” where in 2003 he predicted exactly where we stand today and beyond!