Customers may change over the period of time – their preferences, their styles, their circumstances – nothing is permanent. So, why should your design be fixed?

CX is essentially a complete set – with subsets of UX and Customer Service. Other sets that need to merge as well are the customer-centricity and employee-centricity to get the best results. Now, CX covers the customer’s perceived experience from beginning to end, at all touch points within a company. UX deals mainly with digital touch points, such as web and mobile user interface, and is a subset of CX.

Retailers need a customer experience platform that provides a single view of the consumer and delivers personalized cross-channel engagement. The Oracle CX Cloud solutions connect every engagement with the brand and deliver a consistent, personalized and interactive experience across all touch points.

It’s amazing how the color of a dress has created such spindles that weave tweets, likes, shares, Instagrams, Pinterests, videos, theories, philosophies, tech talk, scientific fizz and even psychological sessions. I know that you’re amongst those that don’t give a dime about the issue, and yet you’re here to read more on it. So here’s my take on it. But I’ll get to it in a while.