Scared of being tracked and gaining a better buying experience from the best brands out there? Do you absolutely despise change and human advancement? Go shut the feature off in the settings on the phone. Apple always provides a way to opt out with technology like the the iBeacon.

iBeacons is actually Apple’s BLE (Bluetooth Low Energy) beacon service. A beacon in and of itself is just a broadcasted signal that other BLE devices can pick up. What’s included in that transmission is a list of services provided by that BLE device. One of those advertised services could be Apple’s iBeacons.