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Stray Boots, a New York-based start-up that launched in 2009 with Ephlux as its core development partner raises $2M to expand its mobile reach.
Stray Boots in Limelight
Stray Boots, a New York-based startup that got its start delivering guided tour scavenger hunt games to tourists and city dwellers around the world via SMS, and which recently made the move to mobile apps, today announced a new $2 million Series A funding round, led by Milestone Venture Partners and including Correlation Ventures, Great Oaks and a number of angel investors. The company, launched in 2009, hopes to use the money to bring on additional staff to help it build out its fledgling suite of mobile applications, add additional social features, and expand its U.S. reach in the coming months.
Location-based gaming is not a novel concept, and in fact has origins in the practice of geocaching, whereby people seed cities and other locations with treasure troves or caches and then share their approximate location with others via the web and mobile apps. One of the goals of geocaching to folks out exploring and engaging with their local community, and that’s part of what Stray Boots wants to accomplish, too. CEO Avi Millman told me that while tourism is definitely part of his company’s business, groups of locals are equally important, too.
Ephlux built a smart calculator app that works both on iPhone and iPad, provides accurate pay amount by analyzing the input. This app is specifically designed for CX pilots only for this time.
Stray Boots, a New York-based startup that launched in 2009 with Ephlux as its 
When a Scavenger Hunt organizer company in New York approached Ephlux with its online business expansion plan, Ephlux leveraged the business unearth its full potential and refine its scope to a Global Travel Planner company by equipping it with advanced Social Networking, E-Commerce and Social Media features.
A US based transcription company DictaSmart partners with Ephlux to build a “One for All & All for One” transcription solution.
When the U.S. Housing Bubble collapsed, it had a direct impact not only on home valuations, but also on mortgage markets, home builders, real estate, and foreign banks, contributing in turn, to a nationwide recession. As the number of default payments and foreclosures increased, Banks and mortgage institutions inured their standards to restrict facilitation to only a limited number of individuals.
Ephlux was approached by a Financial Services provider from the UK. The company was looking to build a strong presence over the web as it needed to reach out to its target markets spread across the world.
When Sunnyday Blinds Ltd, a known name in the UK which specializes in designing and retailing off-the-shelf as well custom blinds wanted a new ecommerce platform with a custom-pricing component for made-to-measure blinds integrated with their existing website, Ephlux provided the smart solution!
The customer was experiencing phenomenal growth and was outgrowing their ecommerce solution and other legacy IT applications. Ephlux was contacted through our partner network to conduct an analysis of their immediate and future business needs to devise a technology roadmap.
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