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mobile application development

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How to go about a multi-channel mobile strategy for your enterprise

Posted by | Blog, Enterprise Agility, Enterprise Services, Enterprise Software, mobile application development | No Comments

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As there is an increase in the use of mobile devices within the workplace, your focus should clearly be on building mobile enterprise applications. The trouble arises when you get stuck between the decision of making a one for all app/website or having to develop separately for individual devices. Here you’re looking for a multi-channel approach, a single process that can be deployed intelligently on any device.

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Why Mobile? Why Now?

Posted by | Blog, mobile application development | No Comments

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The world is mobile. People are on the move. The only question now is, are you going with them?

In the next few years millions of people will be dumping their computers for mobile devices and using them as their primary medium to being online. The potential for business is also scheduled to hit $30 billion by 2016.

Google Wallet – Launch or Lawsuit

Posted by | Blog, Google Apps, Google OS, Marketing and Sales, mobile application development, social networks, Software Development, Uncategorized | No Comments

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During last week of May, the hot news in the mobiles & gadgets industry was the launch of Google

Wallet which shifted the mind of people from the big news of Skype acquired by Microsoft. Although

Google Wallet has not launched yet and there’s no specific date announced but Stephanie Tilenius, Google VP of E-commerce said during the demo of Google Wallet that it will be out this summer.

Google Wallet is an android application with NFC enabled terminals, which allows users to pay by a tap on their mobile screen. Today not all of the phones support NFC technology, Nexus S is the only Android phone which is NFC supported

. Google has welcomed other platforms to collaborate with the online giant that will help to broaden the support of Google Wallet. “We will keep it open as much as possible” said by Google officials.

Google aims with this app to improvise the shopping trend for businesses and consumers by making it easy just by tap and pay for the goods. It will also allow users to save their credit cards, loyalty and gift cards. The phone will automatically trade in offers and save loyalty points earned in the trade. Initially, Citi Master Cards and Google Prepaid cards will be supported by the application which will maintain almost any other payment card.

Another story that heated up this news was the lawsuit by PayPal on Google just after the announcement of Google Wallet claiming that Google has gained their business secrets and used them for making of this application. Osama Bedier, who was a former employee of PayPal for 9 years in their mobile payment platform, was hired by Google in Jan 2011. It is in saying that Bedier has shared the documents with Google which sketch out PayPal mobile payment plans.

It’s not the first time Google and PayPal are going like this on each other. Both companies had a battle earlier in 2006 when Google Checkout was launched; however that did not bring any impact on the PayPal ascendancy. The statements from Google officials are now coming in which show their respect to trade secrets and preparing to defend them against the claim by PayPal. The stakes are high and the end result will be coming out from the Superior Court of the State of California where the lawsuit has been claimed.

Since this lawsuit news has created a question mark on the release of the app. Android lovers are anxiously waiting for the outcome in favor of Google so they can explore this tap and pay idea of Google Wallet.

Mobile Applications – A growing business trend

Posted by | Blog, Communication, Google Apps, iPhone, mobile application development, Uncategorized | No Comments

“Mobile apps are gaining the momentum as more people are shifting towards smart phones.”

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The mobile application marketplace will reach $25 billion by 2015, according to a report from World Mobile Applications Market, a U.S.-based market research firm.

Companies are heading more towards the mobile app development or getting their website converted in to mobile applications in order to keep their customers in reach even if they are away from computer and internet.

Despite the fact that it is difficult to make the user download the particular app, than getting him connected through the brand’s corporate website, there is quite significant growth seen in the app market. But, it is extremely important that the design and the usability should be mainly, according to the user’s requirement. Although mobile applications have several added benefits over mobile web pages in terms of user experience. There are few reasons why companies don’t go for apps and rely on mobile websites. Even though, a mobile website is nothing but a distilled version of the company’s corporate website, but it can be accessed through any browser enabled handset. On the contrary building mobile application is relatively costly and there are different platform for mobiles which include iPhone, Android, Windows Mobile, Symbian etc. Each requires specific set of skills to develop a particular app and make it run on various smart phones.

According to a survey, it has been observed that growth of the mobile application is also dependent upon the use of mobile data plans. Currently in US, about 25% of wireless subscribers have  data plans. But by 2012, around 60% of mobile users in the US will subscribe to a data plan. Data plans are crucial to mobile app growth, because they provide consumers an incentive to download applications.

As a Smartphone user, what features do you require particularly in a company’s app, which makes you download it?

Smartphone Security under Limelight

Posted by | Blog, iPhone, mobile application development, open source | No Comments

smartphone-securitySmartphone popularity is currently in a phase of exponential growth, individuals searching for high tech devices are replacing traditional mobile phones with feature-laden smartphones. According to Gartner estimates, consumers all across the US would most probably be buying a smartphones than any other devices in 2011. In the US alone, sales are expected to rise from 67 million phones in 2010 to 95 million in 2011, making smartphones the highest selling consumer electronic device.

It is also anticipated that the growing popularity of smartphone will raise questions on its security issues. Although they are not under any major malware or a Trojan attack, but the future of mobile security is still unprotected.

Iphone OS, Blackberry, or Windows Mobile being closed sourced may not be so vulnerable to such attacks. However, Android due to its strength of ‘openness’ is quite defenseless. Recently a Trojan (also known as HongTouTou) bundled up with re-packaged Android apps was circulated in the alternative app market in China. Malware writers are also creating their own app stores to distribute suspicious applications among users. It is predicted that by 2012 these app stores may hit the US market.

As a matter of fact, these malwares will possibly result in disastrous effect, even more intense than it has on our PCs, because we usually carry some personal information on our phones which generally doesn’t appear in our PCs. This might be our phonebook details, text messages, or even photos. Smartphone security threat is in its initial stages, and a large number of companies are setting up for a security app of some sort. However, at this stage, it quite uncertain to predict as to what will happen next.

Please share your views on this.

Will the Nokia-Microsoft alliance slow down Androids pace?

Posted by | Agile Applications, Blog, Global Technology Market, Google Apps, Google OS, iPhone, Microsoft, Microsoft Windows, mobile application development, open source | One Comment

As part of a new agreement, Nokia will adopt Windows Phone as its choice smartphone platform, and Bing will become the default search engine on all of Nokia’s phones! This is the hottest news in the tech industry. This is a bold move by Nokia which is still the market leader in mobile hardware but being outclassed by Android and iPhone in the smartphone arena. Samsung on the other hand is working hand in hand with Google to sit on top of the Androidmarket.

The question is why Nokia chose to go for Windows over Android?  I think there could be several answers to this question.  The one that comes first to the mind is the enemy of my enemy is my friend. Nokia’s growth is falling in hardware sales and Windows is finding it difficult to maintain its market share.  This gets more interesting with Apple’s obstructive strategy towards supporting other OS or Apps. HTC is on a speed boat too and trying to tackle Samsung! Blackberry however is getting squeezed like

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never before and is taking its last breaths with the help of BB services.

Coming back to the question, what can Nokia do with Windows which it wasn’t able to achieve with the Symbian OS? What other rational options did Nokia have and what flaws do you see with respect to its current alliance with Microsoft? Did it just happen cuz the current CEO of Nokia has previously led Microsoft and getting both managements strategically aligned was easier? If Nokia and Windows succeed to outclass Android, will the entire hardware vendor market fall which are surviving on Android OS products? Please share.

Prepared for the Mobile app-pocalypse ?

Posted by | Agile Applications, Apple, Blog, Business Dynamics, business process automation, Cloud computing, Google Apps, iPhone, mobile application development, SaaS, Web 2.0, Web Broswers, Web Browsing | No Comments

Mobile apps are all the rage. More than a half-million apps are downloaded every single hour, and the average smartphone user has 22 apps. But the future is cloudy if you are trying to be a leader in the mobile paradigm via an app. According to a research after six months, only 1 of those original 22 apps is still in use. On top of that, a debate is raging as to whether apps will survive a more sophisticated mobile browser fueled by HTML5.

Mobile Web browser may go beyond what apps can offer, thanks to HTML5 (the next evolution of the markup language that supports almost every website in existence).

To expect typical mobile users to show much loyalty to more than a small handful of apps. But increasingly at least one of those must-use apps probably will be an HTML5-compatible mobile web browser. This means that the mobile web may be a more promising long-term strategy for anyone who wants to deliver mobile content, services, or experiences

What are your thoughts and how are you preparing yourself for this transition?

Reference: http://edition.cnn.com/2010/TECH/mobile/10/20/html5.smartphone.apps/index.html

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