Cloud computing

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ITaaS – Are you ready for Consumer IT’s second coming as a CIO?

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Over the last decade, we’ve seen an infiltration of consumer gadgets in the workplace, which people use for new and better ways to perform their tasks. Here lied the challenge for IT to securely manage and deliver IT services to these devices.

Now there’s a whole new challenge where the appetite for on-demand, self controlling cloud services and applications are sought after by the workforce.

SEO – Standing one in a million or standing one of a million

Posted by | Agile Applications, Blog, Cloud computing, Enterprise Software, Innovative Business Models, Search Engines, social networks | No Comments

SEO stands for Search Engine Optimization is purely a dynamic and malleable curriculum that requires a lot of flexibility and agility. It is a process of empowering the distinction and perceptibility of a web page among the whole network of web pages and web sites. This can be assisted as a consultant who can optimize projects on behalf of the clients.seo

The necessity of SEO has emerged lately, according to a study, 68% of the total searchers go only through the first page, and more likely the others don’t go beyond the third page. So for being among the top 30 searches, inevitably requires a lot of intellect.

The origin of SEO was dated back in mid 1990’s when Webmaster and the content provider had started their sites to be optimized. This process of optimization involved the submission of web address to the search engine, which in return dispatches spiders to navigate and pinpoint the given page. Then those spiders collect links to other pages and return the page that is to be indexed. The search engine then starts downloading and simultaneously stores the pages.

Then later in the year 2005 AirWeb, an annual conference was conducted to converse on the very obvious issue of search optimization.

Now at present there are different techniques involved in SEO that may include meta tagging, adaptability of keywords, designing of complex and multifarious searching algorithms, indexing, back linking, assorted targeting of images and texts, PPC(paying per click) etc.

SEO has a great impact on one’s business and companies are spending a vigorous amount on this vicinity, as it opens the gateway for the consumers to establish well in the market and to stand one in a MILLION.




Prepared for the Mobile app-pocalypse ?

Posted by | Agile Applications, Apple, Blog, Business Dynamics, business process automation, Cloud computing, Google Apps, iPhone, mobile application development, SaaS, Web 2.0, Web Broswers, Web Browsing | No Comments

Mobile apps are all the rage. More than a half-million apps are downloaded every single hour, and the average smartphone user has 22 apps. But the future is cloudy if you are trying to be a leader in the mobile paradigm via an app. According to a research after six months, only 1 of those original 22 apps is still in use. On top of that, a debate is raging as to whether apps will survive a more sophisticated mobile browser fueled by HTML5.

Mobile Web browser may go beyond what apps can offer, thanks to HTML5 (the next evolution of the markup language that supports almost every website in existence).

To expect typical mobile users to show much loyalty to more than a small handful of apps. But increasingly at least one of those must-use apps probably will be an HTML5-compatible mobile web browser. This means that the mobile web may be a more promising long-term strategy for anyone who wants to deliver mobile content, services, or experiences

What are your thoughts and how are you preparing yourself for this transition?

Reference: http://edition.cnn.com/2010/TECH/mobile/10/20/html5.smartphone.apps/index.html

Ephlux Mobile Application Services www.ephlux.com/mobile/

Internet Accessibility – Liberty or Privacy Incursion

Posted by | Blog, Cloud computing, Internet, Privacy, Search Marketing, social networks, Web 2.0, Web Browsing | No Comments


We’ve all had our fair share of discussions about the benefits of the Internet. Messengers, email, social media networks, VoIP, video conferencing, publishing, information access and the like. What we seldom discuss, however, is the other side of the coin. Just how safe is our virtual presence, and all our private details associated with it?

Consider facebook, for instance. You can find me there, even if I don’t want you to. Did you know that NOTHING is ever removed from facebook – even if you chose to delete/remove something – facebook just removes it from display, but the data itself still exists in the background. As for emails, Gmail uses content within emails to ‘best choose’ what ads to display while I’m logged in.

The fine print on all TOR’s does not give me any concrete assurances about non-disclosure to third parties. All providers ‘reserve rights’ to publish, delimit, ban, remove or store my data. Course, they do add lines about ‘valuing’ my privacy, but hey , don’t we all ‘value’ it?

If this was not enough, all Internet traffic is ‘logged’, source, destination, hops, right down to the last pulse. What, where , when – its all documented. To add insult to injury, there’s a social website (foursquare.com) that ‘allows’ you to publish ‘where you are’, turning travel into a social networking game of sorts. This is made possible by GPS technology via the users phone set.

Between the lines, it can also be defined as a self serving data warehouse of constantly changing humanoid locations, with users actually ‘detailing’ why they are going here n there. Too good to be true, really – if you look at it from a  surveillance PoV.

Coming to the question – Do you feel that today’s worldwide internet services(ranging from simple email services to complex social/GPS networks) invade your privacy, under the guise of  liberty and information access? More importantly, do you feel the exchange is worth the return?

If the aforementioned privacy concerns are genuine, how can regulatory authorities ensure that the end user is not being fleeced out of his privileged info whilst accessing flashy services over the Internet? How can I be sure that my  data is not being made available to third parties, off the record?

Comments appreciated


Disaster Recovery & Cloud Computing– Real Recovery or a Catastrophe?

Posted by | Blog, Cloud computing, Enterprise Agility | 5 Comments

Disaster Recovery in Cloud Computing– Real Recovery or a Catastrophe?When the top management at ‘Help at Home’ set down to look over a complete BCP/DR solution, they were confronted by an undeniable truth – all of them were really very expensive.

Help at Home, a company of 13,000 workers, having a presence in nine states, assisted the elderly and disabled with household chores and health care.

They had all their operations automated with VMware servers, and backups were with SonicWall’s continuous data-protection appliance. However, the standby systems weren’t backing up operating systems or imaging any servers. Result – in case of an outage the system could only retrieve files and databases, whereas they had to lose all the major application configurations.

Their first consideration was to make one of their 85 offices a fail over site. But duplicating the infrastructure and maintaining the site was a bit costly – $190,000 over three years, almost a dead investment until some disaster struck. Instead, they found a Texas – based cloud infrastructure vendor. It pulls up their data via a VPN and syncs it with the databases usually on nightly basis or depending on the criticality of the information. The best part – all this happens in only $48,000 over three years saving almost $140,000.

No doubt it seems easy and money-saving to let others handle your data backups in a cloud, well there is always a different side too. Making critical business information backups via third-party makes it vulnerable and increases security risks, whereas size limitation, availability of bandwidth, and data retrieval capability is an additional issue.

If making backups at cloud services is inexpensive, it’s insecure too. If you had been given an option to sort out a disaster recovery plan for a company like Help at Home, what would be your main consideration points and how will you arrive at a decision? Comments appreciated.