Having a solid experience with Affiliate Marketing Software, Ephlux and its Californian partner Eware worked together to merge Ecommerce, Affiliate Marketing and Social Networking to come up with a first of its kind Web 2.0 platform.

The objective of the platform was to provide individuals and companies a powerful web 2.0 online affiliate / social marketing solution by utilizing the growing trend of Social Networks. Ephlux was required to explore and develop both from the business and technological perspective and in turn create a user-friendly, yet powerful promotional tool which multiplies over social networking sites as an effective money making and instant sale solution.

There were several challenges; the major one from the business angle being that the solution should be as fruitful for the online vendors as it is for the re-sellers. Additionally, the marketing widget assigned to the members for product sales and promotion should be customizable and comprehensively compatible with top-of-the line social networking sites.

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Social media is, by definition, supposed to be a social experience, but it has left many of us addicted to its environment. Usually it is facebook.com or myspace.com going first into the address bar. It all starts with creating a profile, adding photos, finding friends, updating statuses, chatting with friends and playing games. And the best part is: we never know how time will fly, leaving us with a loss of several hours of productivity.

And this is why some employers have banned social media sites — as well as other potential time wasting avenues — from the office. Few employers argue that social networks are inherently bad, but what makes these sites great (freedom to post what’s on your mind, discuss the day’s hot topics, post silly pictures) is also what makes these sites a threat in terms of effective utilization of time.

Many companies found their confidential details and meeting agendas being posted on FB by their employees. But banning social sites is not going to help, employees use smart phones to connect to any of these sites. However, they can practice task tracking and assignment completions instead of ‘taking the toys away and hoping children don’t find something else to play with’.

Handling Criticism

Criticism sounds to be a negative word but normally we do not realize its importance in our lives, whether it be personal or professional. It can be both constructive as well as destructive, it largely depends on the way it is communicated and where it is coming from.

Criticism can either generate positive result (s) by communicating it in a constructive manner by criticizing the work and not the person, or it can also yield an undesirable outcome by hampering one’s self confidence completely. Therefore, criticizing one’s performance and acknowledging it with grace is not something which everyone can do professionally and positively.

Usually, the person criticizing one’s work/action takes it to a personal level and starts a confrontation which is never positive, rather it creates rigidity on the part of the receiver being criticized, resulting in denial of one’s mistakes/blunders which can never lead to corrective measures.

Ephlux IT Services help you gain and maintain your competitive edge by ensuring that your IT assets are kept aligned with your key business objectives. Our IT Services ensure that your business stays agile and innovative, remains integrated vertically and horizontally and your growth potential is liberated beyond your organizational and geographical boundaries.

To respond to the fiercely changing winds of globalization, business processes need to be regularly re-engineered, kept oiled up, and stay highly responsive. Technology has to be engrained within the business at all levels: core philosophy, business plans, strategies and processes.

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Software size estimation is one of the most critical and difficult activity in the software planning process. Measuring the software size goes a long way in determining efforts, schedule and budget for a project. Any failures in misjudging or misunderstanding the scope and size of the project will always result in over budget, failed deliveries and schedule overruns thus resulting in total failure of the project.

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