When Guitar veteran and music synthesis specialist Gibson brought its revolutionary media transfer/anti piracy licensing concept to the table, Ephlux and its partner delivered a tangible, bulletproof digital watermarking and media rights management solution!

Ever since its inception more than a century ago (1895), Gibson has always committed itself to providing nothing less than the best, when it comes to music. Their first electric guitar prototype in 1935, and its consequent release on May 20, 1936 (ES-150) marked a new era of innovation in the music industry.

Keeping their heritage of ‘leading the change’, Gibson intended to create a solution that would ensure media compliance and restrict media piracy to an extent that its effect on industry economics would become negligible. They also wanted to ensure that loyal consumers would not have to bear the brunt of this new concept, and that the sophisticated technology required to implement this cause would not have a negative effect on media productions in turn.

Instead of dictating a next to impossible media solution that would need half the US fiscal budget, Ephlux with its partner met the challenge with a revolutionary approach.

Instead of proposing a tech jargon filled encryption module with a server farm the likes of Google to back it up – Ephlux and its partner developed a user friendly media application – rightly termed ‘Playfriend’.

Playfriend is a device independent software, allowing consumers to transfer their media seamlessly to any media device; stand alone, portable or otherwise. This ensures centralization of all public media via a singular, top of the line user interface.

To ensure zero media piracy, ‘digital watermark licensing’ was utilized. Each instance of any media action implied a watermark verification routine, be it a scenario where a user plays a song on a device, or an extensive transfer of all media files from one device to another. All media actions would require digital watermark validation; similarly all media transfer would entail watermark generation and logging via centralized servers in a cost effective and efficient manner.

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Google is jumping into Microsoft Windows territory — and threatening to change the way personal computers work — with its own version of a computer operating system.

The company says the forthcoming Google Chrome OS will revolutionize how computers operate, putting more emphasis on Web functionality, making computers faster and opening them up to helpful tinkering by outside program developers.

A trim and speedy Google operating system, which has been buzzed about online for some time, is interesting for several reasons — even if you think it could flop out of the gate.

The first is that Chrome OS will be available as “open-source” technology. That means software developers will be able to mess with the code behind the system, allowing them to develop new applications for it.

In essence, it puts the users in control. This wisdom-of-the-masses philosophy flies right in the face of Microsoft Windows, which keeps its code locked away.

Handling ‘Monotony’ at Work

Peace everyone.

I’d like to tell you all a short story about a guy named Mr. X. He’s a typical, middle aged, workaholic kind of a guy, who’s life is a myriad of regularly repeated events. Hes only been to two places in this world. The career life cycle.

One is ‘Home’, which feels like a rented motel room to him, as he only sleeps there. Place #2 is what he calls ‘Work’, hes lived most of his life there, and it feels like home to him.

He is an expert - at doing the same things, over and over, everyday. Everybody likes him - enough to say ‘hi’ every morning and ‘good night’ when the shift is over. His life is a plethora of documents, spreadsheets, to-do lists and meetings, which are all carefully knitted into a circular reference.

The world calls Mr. X ’successful’, while he calls himself ‘miserable’.

Coming to the question - how do you feel you can relate to Mr. X. Is his monotonous schedule similar to yours? if so, how would you suggest Mr. X can improve his work experience, and start enjoying work again. How do you handle monotony at work - its causes, and its consequent effects. How can one make sure that work efficiency is not hampered by its monotonous nature.

Comments appreciated, with rationale. BTW, Mr.X tends to take things very personally, so lets not make any suggestive comments :) Will add my opinion on the subject as a clarification later.

Market Research
Ephlux offers a full range of market research services. We understand your need for market intelligence as a key ingredient in understanding consumer needs, discovering new opportunities and identifying customer patterns. Our research team is experienced and equipped for primary and secondary research and analysis. This allows us to customize a solution that best fits the unique requirements of our clients.

Web Marketing Services
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Telemarketing Services
Ephlux allies with state-of-the-art call center facilities to provide value-added telemarketing inbound and outbound services to its global clients within various verticals. Our services are backed by an experienced call center team, standardized customer processes and COPC based management system.

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Software size estimation is one of the most critical and difficult activity in the software planning process. Measuring the software size goes a long way in determining efforts, schedule and budget for a project. Any failures in misjudging or misunderstanding the scope and size of the project will always result in over budget, failed deliveries and schedule overruns thus resulting in total failure of the project.

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