Having a solid experience with Affiliate Marketing Software, Ephlux and its Californian partner Eware worked together to merge Ecommerce, Affiliate Marketing and Social Networking to come up with a web 2.0 platform called Social Cart.

The objective of the platform was to provide individuals and companies a powerful web 2.0 online affiliate / social marketing solution by utilizing the growing trend of Social Networks. Ephlux was required to explore and develop both from the business and technological perspective and in turn create a user-friendly, yet powerful promotional tool which multiplies over social networking sites as an effective money making and instant sale solution.

There were several challenges; the major one from the business angle being that the solution should be as fruitful for the online vendors as it is for the re-sellers. Additionally, the marketing widget assigned to the members for product sales and promotion should be customizable and comprehensively compatible with top-of-the line social networking sites.

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Critics are questioning whether Congress and the White House are doing the right thing by funding for the expansion of broadband Internet access into the economic stimulus plan. The majority of those who don’t have broadband don’t really want it, according to research.

Among the economic stimulus proposals moving through Congress is one that fulfills an old dream of broadband boosters. It would offer substantial funding for high-speed Internet networks in corners of the country that still rely on dial-up connections or have only one broadband option.

The hope is that construction of these networks will create jobs, and that better access to broadband will spur all sorts of new economic activity.

Some critics of the idea wonder how many people will actually sign up for the new networks once they are built. Others question how many jobs broadband investments will really create. Even supporters debate whether Congress is going about funding broadband expansion the right way.

Whats your opinion?

Goodbye Bookcases, Hello E-books - Android in Action

Google has made available its electronic library of classic books (around 1.5 million) to users of Apple’s iPhone and T-Mobile’s G1 with a mobile site optimized for the browser type both phones use (Google Android). Amazon also is looking to port its Kindle collection to mobile platforms as well.

The question - how do you feel will this influence readership and literature accessibility. Will people find themselves reading more often, via their mobiles/handhelds (which implies that you’re taking 1.5 million books with you, any where you go)- or - will conventional book reading survive this concept?

In this crazy crisis every business small, medium or large has a common dilemma! They are either unable or unwilling to hire IT resources even if they have some key technology endeavors lined up – the projects that can provide the much needed competitive strength to survive this economic turmoil.

So the question every business finds itself asking is:

What are we up to?

Slow and Steady Death OR Fast and Furious Survival?

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Just-in-Time Requirements analysis significantly reduces project risk and shortens development time. It ensures the most important parts of a system - as defined by the business stakeholders ‐ are being worked on at any given point in time and only defines requirements when they are needed.

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