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www.ephlux.com
Ephlux Newsletter, April 2010 |
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| SUCCESS STORY |
| When Gorillas are at War – Ephlux provides the ammunition!
When a disruptive social online gaming network (GorillaWars.com) was conceived by 2 people in Los Angeles California, Ephlux responded with an aggressive phase-wise implementation strategy to convert it in to a reality!
Ephlux was approached to become a technology partner for a start-up GorillaWars.com Ephlux combined its solid expertise in social networking, web 2.0 solutions and our passion for the gaming industry to deliver an amazing solution!
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| IN THE BLOG |
| Apple strikes back at Google with iAd…Can Apple really out-Google Google?
The growing rancor between Apple and Google has been generally fed by Google’s attempt to outdo Apple’s iPhone with its Android software. But now Apple is taking aim at Google’s bread-and-butter–online advertising–with plans to introduce a mobile advertising platform called iAd along with the release of the iPhone OS 4.0 software later this summer.
Apple’s strategy is to give iPhone developers and corporate marketers a way to incorporate sophisticated and compelling ads in iPhone applications by essentially allowing them to build an application within an application. CEO Steve Jobs demonstrated several ads created using iAd, such as an ad for the upcoming Pixar film “Toy Story 3″ that included trailers, games, and other content that could be accessed from a portion of the screen at the bottom of an application.
Internet Censorship and National Security
Peace everyone.
I’ve recently started doing some generic research regarding internet usage and its impact on society. I’ve come to find that in more ways than one, it is both a source of benefit as well as harm to the human race. With internet penetration increasing to a whopping 26.6% internationally, it has become a major propaganda medium, that helps shape perceptions all over the world.
So in a word, internet= information. But the question here is - Credibility. Is everything that we see/read on the internet credible? Should there be some kind of regulation over internet publishing that validates credibility of published information?
Discuss
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| FEATURES |
| Marketing Services
Market Research
Ephlux offers a full range of market research services. We understand your need for market intelligence as a key ingredient in understanding consumer needs, discovering new opportunities and identifying customer patterns. Our research team is experienced and equipped for primary and secondary research and analysis. This allows us to customize a solution that best fits the unique requirements of our clients.
Web Marketing Services
Handling your online exposure, Ephlux Web Marketing solutions allow you to focus your time and efforts on building your customer-base without having to worry about marketing and advertisement cost optimization.
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| WHITEPAPER |
| Improved Quality with agile SQA
The emphasis of agile development model on faster, evolving requirement modeling and implementation not only leads to better quality implementation but also lessens the quality assurance team’s involvement. The Agilist developers ensure their code’s good design, quality and functionality through refactoring, TDD and other practices known through best practices of agile model.
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COMPANY OVERVIEW Ephlux is a global ‘enterprise service provider’ with a strategic blend of premium-quality agile application, integration and marketing services. With our market-centric, agile service philosophy, we provide services and solutions which dramatically increase business performance on both short and long-term time scales.
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INDUSTRY NEWS
HTC Incredible: The Name Says It All
Any company that dubs its smartphone the "Incredible" is certainly making a gutsy move, but in HTC's case, its new handset has the power to back it up.
When you launch a phone called the "Incredible," as HTC does this week, you damn well better deliver something that approaches smartphone nirvana without actually having to stick a picture of a half-eaten fruit -- the kind that got Adam, Eve and Gizmodo in trouble -- on the back.
Yahoo Chief sees 'trouble' for Google
Yahoo Chief Carol Bartz said that Google would have to "do a lot more than search" and suggested that it would have to "grow a company the size of Yahoo every year". Ms Bartz made the comments when asked if Yahoo's sprawling network of sites and services had a defined brand image.
Yahoo competes with Google in the search market, however it has only 17% of the US market, compared to Google's 65%, according to Comscore. Makes you wonder why she made such a comment in the first place...
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COMPANY NEWS
Ephlux engaging in several Mobile and Facebook Application Development contracts in the US
Ephlux has signed several contracts this month to facilitate businesses in the US with its offering for Mobile Facebook Apps, mainly for the retail and healthcare industry.
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WISDOM BEANS
"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."
Scott Adams
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