The business model was based around offering a win-win model that could alleviate charity and community services by engaging merchants and business in providing regular funds to these associations.

Though the idea was compelling but there was a need for a dependable technology partner that could take care of all the requirements in the brining the business model to life. Ephlux responded with an agile and robust technology roadmap.

In order to strengthen the bond between the main stream merchants/business owners and the charity organizations Ephlux designed the platform called Cash2Rewards (Cash2Rewards.com) that brings merchants and charity organizations along with their members to a common platform.

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IBM’s talks to acquire computer hardware maker Sun Microsystems $7bn (£4.7bn) takeover have broken down, media reports say.The talks were said to be in their final stages in recent days and it is not clear whether the collapse in negotiations is final.

News that the tie-up was in trouble sent Sun shares lower, to close 23% down, while IBM shares slipped 0.65%. IBM reportedly offered about $9.50 per share, near double the value of Sun’s shares when the deal was first reported last month.

Company sources told the Associated Press news agency that the two sides were haggling over price and also over whether IBM would go ahead with the deal if competition issues emerged.

Inference: Was this takeover ever meant to be? If yes, then what could be its possible implications on open source development. Is this another case of merchandising, licensing and franchising stuff that’s ‘meant to be free’? Or was their some other reason behind that, as stated by IBM (server hardware production).

Conversely, if this takeover was never meant to be, who do you think benefited the most from this speculative prices surge/downfall in Sun’s shares the past 4 weeks.

Is Twitter really dangerous?

Rapid-fire TV news bulletins or getting updates via social-networking tools such as Twitter could numb our sense of morality and make us indifferent to human suffering, scientists say.

New findings show that the streams of information provided by social networking sites are too fast for the brain’s “moral compass” to process and could harm young people’s emotional development.

Before the brain can fully digest the anguish and suffering of a story, it is being bombarded by the next news bulletin or the latest Twitter update, according to a University of Southern California study.

The report, published next week in Proceedings of the National Academy of Sciences Online Early Edition, studied how volunteers responded to real-life stories chosen to stimulate admiration for virtue or skill, or compassion for physical or social pain.

Market Research
Ephlux offers a full range of market research services. We understand your need for market intelligence as a key ingredient in understanding consumer needs, discovering new opportunities and identifying customer patterns. Our research team is experienced and equipped for primary and secondary research and analysis. This allows us to customize a solution that best fits the unique requirements of our clients.

Web Marketing Services
Handling your online exposure, Ephlux Web Marketing solutions allow you to focus your time and efforts on building your customer-base without having to worry about marketing and advertisement cost optimization.

Marketing Collateral Development
Ephlux provides professional content development, copywriting and marketing collateral development services to help make your company’s brand image stand out from the crowd.

Telemarketing Services
Ephlux allies with state-of-the-art call center facilities to provide value-added telemarketing inbound and outbound services to its global clients within various verticals. Our services are backed by an experienced call center team, standardized customer processes and COPC based management system.

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Two themes cut across fields, Offshoring/Outsourcing and Agile Framework. That is because outsourcing continues to affect more people from different cultures, different time zones, different languages, and different customs. Similarly on the application service providers off-shoring has influenced business analysts, project managers, developers and executives.

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